When many people are not willing to praise your work, often you are left the consolation of sharing with the rest how well you do things. However, if you throw flowers much people do not finish agree with you, something is wrong. And this is precisely what happens to Tesla, since it is no secret all the controversy there around the Autopilot while .
As it appeared that the words are not enough, the manufacturer has decided that the best option to regain the confidence of customers and fans is raise the price of its system for driving assistance , as this better reflects the added value that this assistant means. Are we facing another of the follies of Elon Musk or to a commercial genius?
Until anything, all customers who acquired a Tesla had to pay $ 2,500 to benefit from the advantages of semi-autonomous driving assistant, a figure that rose to the $ 3,000 if they chose to install it later. This is possible because all brand vehicles manufactured from 2014 outfitting the hardware required to install this feature, paying those 500 extra dollars by on software of unlock .
However, along with the announcement of new Tesla Model S P100D and the new battery of 100 kW , the American manufacturer has taken to increase the price of Autopilot in another $ 500 . Thus, the final prices rise to $ 3,000 if asking a factory with dollars and 3,500 feature for those who want it later.
Yes, I know what many are thinking: “ visionary this has gone the pot again, after all that has happened, who’s going to pay more for that function “. Well, consider this fact objectively. While many thought that this increase is due to new generation wizard and the installation of a greater number of sensors in cars, a spokesman for Tesla it belied Electrek ensuring that this action has been taken “ to better reflect the value of the product “. And if you think about it, is to sense .
If we look at the prices of systems active cruise control other brands premium , we realize that the final price with optional equipment that forces you to install is considerably higher, as well as being even more rudimentary, so Tesla can afford a slight increase of the same . At the end of the problems that have occurred are essentially due to a bad use.
And on the other hand is like going to a five-star hotel and meet you have to pay for WiFi when in thousands of poorer quality hotels for free: in the end what you pay. The same applies in the case of Tesla, anyone who pays $ 60,000 for a car is to be set in a difference of $ 500? Not so incidentally, why not have extra income?